Marketing Strategies for the growth focussed business owner
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Our Strategy Process
Know Your Clients
Client Research & Competitive Intelligence
To kick things off we dive deep into the mind of your clients and understand what will cause them to take action. We also take a close look at your competitors and see if we can reverse engineer their successful actions.
All About You!
Branding & Core Story
Next up we tackle one of the most crucial aspects of your business… Your core story! People are more likely to take action if they feel connected and the best way to make that happen is with your core story and showing people what you stand for.
Groundwork in Sales
Aligning your core story and marketing message is a critical element of tying in the background to cause the customer to take an action. Here we dive into creating a sales process, writing compelling copy and ensuring you are using the smoothest persuasion tactics
Crafting a Killer Funnel
This is an exciting module because we cover how to create a lead magnet, encouraging the first easy sale with a tripwire offer, crafting the core offer and then boosting your profits with profit maximsers.
Evergreen Sales Tools
Nobody likes re-creating the proverbial wheel. So here we engineer some evergreen sales tools that you can use over and over in your business. We will make things such as email sequences, lead to customer sequences and even webinars and video sales letters!
Google Is Watching
Do you like to guess where to spend your marketing budget? Nope, didn’t think so. In this module we learn not only how to track your marketing but also how to use statistics to optimise conversions and make even more money!
Every marketers dream is to get free leads. It’s possible, but paid media allows you to get super precise and you can get predictable results. Meaning if sales are low, you open the marketing and let the leads come to you.
Content Is King
Content Marketing & JV’s
Content is definitely king, but it also takes time, energy and effort to create. So you learn about the best ways to outsource as well as how to collaborate with JV’s
From Here To The Moon
In this segment we learn about the 4 different types of product launches: Instant, Momentum, Multi-Tier and Evergreen. Once we’ve learnt them all we can pick the best one for new products you bring to the market.
You’ve learnt a lot, or observed us going through a lot. Now it’s time to make this whole strategy thing scalable and I’ll show you how to stack your marketing strategies to create exponential results across multiple areas of your business.